WHY ADVERTISING

WHY ADVERTISING...?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can't rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers. A strong commitment to advertising is as much an external call to action as it is an internal reinforcement to your sales team.

Advertising is one of the most important things present in or society today. Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers.

The main aim of advertising, many believe is to sell. These are the kind of people who vehemently oppose anything that make advertising seem unethical. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.

Here is one of the best incident from the life of The Richest Man in the World – Andrew Carnegie (Scottish-American industrialist who led the enormous expansion of the American steel industry in the late 19th century)

He set a well establish business but he was against the advertisement. One agent of advertising agency met Mr. Carnegie everyday to take an order, he felt that one day he would get the order.

One day in the early morning the agent reached Mr. Carnegie’s office for the advertising purpose. Agent asked Mr. Carnegie on the negative response from him for ads.

“I want to know from you why you not interested for advertising ? Explain me on time that there is no meaning of advertising & I will never come to you for this purpose…”

Mr. Carnegie said that “My products already sells without any advertisement & also people buy my products themselves .Tell me what’s need of advertisement ?”

At the same time rings bell in church which is on the mountain far away from them.

And agent said ” Have you listen the bell which is ringing ? For how many years the Church is there ?” Mr. Carnegie said “The church is very old about for 100 years  & also famous.

Now agent said ” For last 100 years the church is on that hill, also people know about it than also every morning & evening bell rings there, Do you know why ? B’coz God also remembers to people that don’t forget me, I am here… According to me (agent) this is also a great effort to reach more audience.

This incidence wash Mr. Carnegie’s mind, they started the advertising. Now he feel that good things also needs explanation.